Making a Fashion Week Comeback: How Betsey Johnson Is Getting Back on Top

In Fashion Marketing by Brandy Thomas

 BJ-Fall2013Comeback Queen

Through her eye-popping, unique collections, to her signature cartwheels down the runway, Betsey Johnson has spent the past 30+ years aggressively making her mark in the fashion industry. And she’s not going anywhere!

Despite having to file for chapter 11 bankruptcy and close 63 signature stores, Johnson remains as a strong icon in the fashion industry with the debut of her new sportswear line, revealed during the Fall 2013 season of New York Fashion Week. However this re-invented success leaves us all wondering the same thing: How exactly has Betsey managed to come back so quickly?
 

“I had a choice of either quitting or staying”

During this CNN interview with Felicia Taylor, Betsey explains that her true love for design is what led to her decision of not retiring:

 
 

 

 

Passion + Partners

While Johnson’s new sportswear line may not be as profitable as the previous lifestyle brand, her partnership with designer Steve Madden, who clearly appreciates her passion and love for design, is proving to be a true catalyst in the success of the Betsey Johnson label.

We’re excited to see what Betsey has in store for us over the next few years, and even more excited about her upcoming reality show, “Betsey + Lulu”! If there’s anything to take away from the epic comeback of Betsey Johnson, it’s that believing in your creations, despite massive road bumps, is absolutely necessary for climbing your way up in the fashion industry.
 

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About Brandy Thomas

Brandy is Fashion Mingle's Creative Director and has a zeal for adopting new trends in social media and brand promotion. Brandy manages the image and the pulse of the Fashion Mingle brand across all platforms.

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